![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/ea5a1851-4a63-4f21-b692-d52e5173627e_rw_1920.png?h=5b6ca8fc2eb819c6928c698660b86287)
The Challenge
Timeline Genius started in 2009 and gained many insights into its customer base. In 2021, it wanted an interim brand update exploring a design language that can go beyond wedding planning while still focusing on its large female user base. The design direction leads with the concept of "celebrating accomplishments."
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/e99255b9-f524-44ef-b381-41004f82cdf6_rw_1920.jpg?h=6df59fc45ca6cd801a6df61650b4870b)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/7669afad-ba3a-43ce-9ab1-f644bcf33343_rw_1920.jpg?h=98a670f79381cdba4856e6dbdf074cda)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/30880b39-eb6f-4f42-a479-9d727ba1fb79_rw_1920.png?h=ae2d1aa4bf4a0b270f9a3b4916458072)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/afeb89a0-3dba-410a-bdd2-31d861ed4f4f_rw_1920.png?h=bb108aaa1b1d08ceca9b3d0db6f16acf)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/f0b7dbe5-2d85-4cf2-80d8-db4cab35065f_rw_1920.jpg?h=2a5a008a5f2ef1f1a258316ebc6edb86)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/8991bbe2-9bf7-4da4-887b-f62fc0f11063_rw_1920.jpg?h=aa4dcb6f940658a98c5fadb67999ae3f)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/a65404bd-cfff-4b61-b739-92c1b3dc3c5c_rw_1920.jpg?h=5faa14694a84c41e9c3fb4247e6f8782)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/2de9e7c6-2b56-4ec9-bbcf-0ecc09b5ba06_rw_1920.jpg?h=19e2c39c19ad9bf5d3bf46da7e4cb2bd)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/ec1fb2c3-8f4b-4ce9-bc6e-6b28699f51c2_rw_1920.jpg?h=e582b21bfdda2c877c313a8170645430)
![](https://cdn.myportfolio.com/9985b07e97ae965392eb6a66f8283049/17ef2f5d-57d6-48a6-bed3-562eb3044c31_rw_1920.jpg?h=300d352426c9fc99d0091d8eba194dcc)