My Role
I worked closely with the founding team, leading the concept, creativity, and development of the brand identity, design system, and product using an iterative approach. Defining illustration, photography, and video styles inspires parents to focus on having fun with their kids.

The Background
Project Play curates experiences to support families' creative needs by providing printable worksheets with instructions and inspiration. It is a product that embraces diversity and families from various economic backgrounds. The only requirements are a computer and a printer. Parents can decide in advance the duration of each activity.

Defining Illustration style
Each worksheet provides activities encouraging creativity and learning STEM fundamentals. The task was to define illustration styles that enhance academic and creative learning. The outlined illustration style allows kids to express their creativity by providing space to color, cut, and manipulate, while solid-filled illustrations help kids focus on learning STEM concepts.

Printable worksheets
Curated printable worksheets help parents discover and plan activities with their children. They provide examples and inspiration to assist parents with various activities. Developed a custom framework to accommodate the unlimited configuration of content, allowing scalability as the product expands

Posters and Activity Calendar

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