The Challenge
Dynamic has been in business for 25 years and never needed a brand design, as their business thrived through word of mouth. They have grown into a formidable global network with six locations worldwide, requiring a unifying brand identity design system.
Concept: Space is Dynamic
Dynamic creates innovative spaces for some of the world's largest retailers. The concept exploration focuses on using the words dynamic and space as metaphors for the design, blending negative and positive space with scale and balance to form the design of the new identity.
The Final Brand Design
Positive and negative space played an important role in determining the overall composition of this concept. The final design uses specific letters from their brand name as a design element to "create" the canvas space within the brand mark. After all, Dynamic's core business is "making the space."
