The Challenge
Dynamic has been in business for 25 years and never needed a brand design as their business thrived through word of mouth. They have grown into a formidable global network with six locations worldwide that required a unifying brand identity design system.
Concept: Space is Dynamic
Dynamic creates innovative space for some of the world's biggest retailers; the concept exploration focuses on the words "dynamic" and "space" as metaphors for the design. Blending negative/positive with scale and balance helped create a dynamic identity.
The Final Brand Design
Positive and negative space played an important role in determining the overall composition for this concept. The final design uses specific letters from their brand name as a design element to "create" the canvas space within the brand mark. After all, Dynamic's core business is "making the space."
