Concept: Deconstruct to Reconstruct
All children between 8 - 10 will start to conform with their peers as their lives become more structured and reality-based. They are less imaginative and lose their playful quality. According to researchers such as James Moran, throughout elementary school, there is a 25% drop in what we would identify as creative attempts, a number that does not show an equal increase until the college years.
The deconstruction and reconstruction concept breaks apart Chinese written characters and reassembles them into Chinese Zodiacs such as monkeys, ox, and dragon. Using positive messaging reinforces a positive mindset, and the characters help children see the world through a new lens, igniting the students' curiosity and imagination.