The challenge
PDA Lifestyle had an existing brand identity and branded symbol designs but needed to expand into their brand design as they are necessary to create printed collaterals for upcoming events. After working with different designers, they were left without different explorations but still lacking a cohesive system.

Iterative approach
Working closely with the founding partner, we established the priorities and worked on rapid design exercises to create incremental updates of the designs. Simplifying the overall designs while gradually introducing branded elements, patterns and colors into defining their style and visual language.

Pattern design exploration
Design with inclusivity and diversity in mind. Using symbols that represent Men, women, Non-binary in a combination that yields 21 different possible matches. The pattern design concepts illustrates the possibilities around you using the mixture of symbols.

Graphic t-shirt design concepts  with brand messaging

Design exploration

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