The Challenge

PDA Lifestyle had an existing identity and branded symbols but needed refinement, as they are necessary for  trade shows collaterals. After working with different designers, they were left with various explorations but still lacking a cohesive system.

Iterative Approach
Working closely with the founding partner, establishing the priorities to create incremental updates of the designs. Simplifying and introducing branded elements, patterns, and colors into defining their style and visual language.

Pattern Design Exploration
Designing the patterns with inclusivity and diversity in mind. It is using symbols that represent Men, women, Non-binary in a combination that yields 21 different possible matches. The pattern design concepts illustrate the possibilities around you using the mixture of symbols.

Graphic T-shirt Design Concepts  with Brand Messaging

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